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How to Market to College Students – Business.com

How to Market to College Students – Business.com

When targeting college students, remember that they are Gen Z. This up-and-coming generation is different from its older counterparts in how they react to traditional marketing.Gen Z prefers convenience and regularly interacts with brands online. They value authenticity and are generally loyal to companies that share their personal values.So ditch the cookie-cutter ads and get creative. Optimize your website and social media accounts for mobile. Engage with local university campuses to fully understand this population’s preferences, needs and spending habits.Let’s look at how to market to college students and why it’s essential for the success of your business.How to market to college… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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