As the whirlwind of the winter holiday shopping season winds down, it can be tempting to kick back. And for some companies—especially retailers—January and February may indeed provide a welcome breather. But just because some business slows doesn’t mean it’s time to put your marketing on pause. In fact, Q1 can be the most valuable time of year for holiday marketing, especially when it comes to strategizing and planning. As you transition into 2024, consider how you can use these quieter early months to your long-term advantage. Analyze Your Black Friday/Cyber Monday Data The first—and perhaps most important—pillar of holiday marketing planning is conducting a post-mortem of your recent efforts. This means running detailed analytics on your key marketing metrics for Q4, including clickthroughs, conversions and ROI. What did you get right this year and what needs to happen next Black Friday and Cyber Week? How can you use the coming year to prepare for stronger outcomes? Look closely at your customer data and see what insights you can glean and leverage for future campaigns. Learn what worked for which key audience segments and where you should be targeting your marketing spend. Identify where you’re lacking data or personalization capabilities and…
How To Maximize Your Holiday Marketing Strategy For Business Growth – Forbes
