Skip to content

How to Use eCommerce Merchandising to Improve Your Customer Experience – Influencer Marketing Hub

How to Use eCommerce Merchandising to Improve Your Customer Experience – Influencer Marketing Hub

Traditional merchandising includes everything you do to promote and sell your products in-store in a retail setting. It includes presenting your products in a visually favorable way, to try and encourage purchases. eCommerce may lack a physical store and potential customers generally don’t get to see the actual items they will end up purchasing, but there are many eCommerce merchandising strategies you can use to encourage people to buy your products online. However, eCommerce is very different from traditional brick-and-mortar selling, and eCommerce merchandising has had to adapt to meet the very different needs of an online audience. You can’t just take the techniques you use in-store and use them unchanged on the web. For a start, you are likely to have many more online channels than you do offline (unless you operate a chain of stores) and you need to modify your eCommerce strategies for each channel. Unsurprisingly, many brands are now engaging in omnichannel marketing to assist with this.Adobe has found that 38% of people won’t engage with a website due to an unattractive layout or content. In the case of an eCommerce store, improving the attractiveness of your store is an important part of merchandising.How to Use eCommerce Merchandising… 

Read More

EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

Leave a Reply