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How to Use Email Marketing to Reduce Cart Abandonment – Business.com

We’ve all been there. You browse an online store, place items in your shopping cart and exit before completing the purchase. This phenomenon is called shopping cart abandonment. Online sellers and e-commerce entrepreneurs face shopping cart abandonment daily and may be frustrated and confused by these lost online sales. Fortunately, while shopping cart abandonment is a common occurrence, online sellers can use tactful cart recovery strategies viaEditor’s note: Looking for the right email marketing service for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs.What is shopping cart abandonment?E-commerce cart abandonment is when a customer… 

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