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India leads the way in online shopping: Report – BusinessLine

India leads the way in online shopping: Report – BusinessLine

India has gained the highest rank with the percentage of consumers who would be interested in the ability to buy from beyond the grave, according to Wunderman Thompson Commerce and Technology’s Future Shopper Report 2023.“With the arrival of AI and the huge amounts of data now collected on individuals ‘post-consumerism’ is a concept that refers to carrying on purchasing from beyond the grave via uploading ‘personalities’ to the cloud or being brought back to life virtually via an avatar,” as per the report. It added that 77 per cent of shoppers in the country prefer to shop with a brand or retailer that… 

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