Skip to content

Indian eCommerce site combines customer and product intelligence to deploy personalisation suite for customers – INDIAai

Indian eCommerce site combines customer and product intelligence to deploy personalisation suite for customers – INDIAai

Contribute your expertise or opinions and become part of the ecosystem!Problem / ObjectiveTata Cliq is the eCommerce arm of the Tata conglomerate that operates across multiple categories including electronics, fashion, footwear, and accessories, among others. The site houses over 1000 brands and has a reported 9 million visitors, as of January 2021. Given the large range of products and categories and the increasing number of customers to the site, the company wanted to offer a personalized brand-based experience for every single visitor to the site. Tata Cliq was keen to provide users a personalized brand focused shopping experience.Solution / ApproachVue.ai’s Personalization Suite enabled product… 

Read More

EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

Leave a Reply