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India’s new retail revolution: How the ‘jugalbandi’ between MSMEs and e-commerce is changing country’s retail space – Business Today

India’s new retail revolution: How the ‘jugalbandi’ between MSMEs and e-commerce is changing country’s retail space – Business Today

In our diverse tapestry of India’s retail landscape, a silent yet powerful revolution is unfolding, fueled by the exponential growth of e-commerce. At the heart of this transformative wave are MSMEs, the backbone of India’s economy. Comprising over 90 per cent of all retail businesses and employing more than 40 per cent of the workforce, MSMEs play a crucial role in the nation’s socio-economic landscape. Now, with the rapid surge of e-commerce, they are emerging as the torchbearers of the MSME-led retail revolution, shaping the destiny of India’s retail industry.The e-commerce boom in India is undeniable, and its impact on the retail… 

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