Indonesia’s medical ecommerce Q&A with HaloDoc’s CIO Doddy Lukito
Before HaloDoc, Doddy was a venture capitalist with InvestIdea, a fund focuses on accelerating early-stage internet and technology companies in Indonesia. Now as a VC turned into entrepreneur, Doddy sees himself as a venture builder. Doddy Lukito is working as a Chief Integration Officer at HaloDoc, formerly known as M-HealthTech. HaloDoc is a secure e-healthcare platform that unites patients, doctors, insurance, pharmacy, labs, and other healthcare stakeholders in simple mobile-first solutions.
HaloDoc’s last funding round was led by Singapore-based VC Clermont Group, along with Indonesian transportation and payments giant GO-Jek, e-commerce platform Blibli.com, and NSI Ventures. According to Doddy, the funding is mainly for product development to continue refining our product to make it easier to use for users, and targeted marketing to raise awareness to the Indonesian consumers. Let’s chat with Doddy and get thoughts about the way a healthcare startup and medical ecommerce work in Indonesia.
What make Halodoc different from other healthcare startups such as AloDokter, Klikdokter, Prosehat, Tanyadok, Udoctor, and Dokter.id?
Minz’s Growth Hacking Note
From my growth-hacking quick check, a majority of Alodokter’s traffics comes from searches, mostly for diseases and drugs information searches, a result from their rich content medical library of 330.000 pages. HaloDoc seems to be very strong in mobile app, while Alodokter dominates in desktop.
Now with the support of one of the investors Go-Jek, your service can deliver medicine to 35 cities in Indonesia? It’s not conflicted with Go-Jek’s GoMed service?
We are not competing. Gomed is actually Halodoc . When Go-Jek users tap on GoMed icon in Go-Jek apps, it will open Halodoc apps. If the user does not have the apps yet, then it will redirect to Playstore or Appstore to download Halodoc apps.
See more: Go-Jek spins out Go-Med
What are the difference between selling medicine online and selling other normal goods? Is Halodoc considered a marketplace for drugstores? Can people buy prescription drug from Halodoc app?
Selling medicine is definitely different than selling normal items. There are a lot of rules set by authority that Halodoc as the platform must abide. User can buy prescription drug from Halodoc only if it follows proper clinical pathway processes.
What make people buy medicines online via Halodoc app instead of go to a nearby drugstore?
Convenience and assurance that they will get the accurate medicine and guaranteed service level that the item will arrive within specific time-frame. Those two factors are extremely important for anybody who required medication.
Halodoc also guarantee that we do not mark up any pricing for medication or vitamins, all prices are directly quoted from the pharmacy we partner with.
The app offers a full range of services: online consultation, medicine delivery, on-demand lab tests, a hospital and doctor directory, as well as an appointment scheduler. Which is the most popular service? and why?
Our most popular services are consultation and medicine delivery, which parallels with the market need.
Halodoc Android app has more than 6700 good reviews, can users review doctors and drugstores just like they can do after using other services?
Users are able to review Halodoc and its partners’ (doctors and drugstores) services from within the apps. However, the review results are strictly confidential and is not published by Halodoc. The collection of those data are mainly for the purpose of internal quality control within Halodoc to fulfill the requirements from regulatory perspective.
You are the Chief Integration Officer of Halodoc, so normally how long would it take to get a partnership service integration done? and what are the key factors to do it successfully?
The key factors is to establish mutual benefit between Halodoc and its partners in the spirit of simplifying healthcare access to Indonesians people.
Will Halodoc expand to other countries outside of Indonesia? And 2018 focus?
Pros: There’s a lot you can do over here. You can learn how to set up everything is the initial stage and there’s a lot willing to share about their expertise.
Cons: Since it’s a startup, things have not been established yet.