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Inside Amazon’s game plan for India – Forbes India

Inside Amazon’s game plan for India – Forbes India

Manish Tiwary, country manager, India Consumer Business, Amazon India; Image: Selvaprakash Lakshmanan for Forbes IndiaDhaval Patel plans the festive collection for his brand Navrang Handicrafts a year in advance. Patel started his retail store in Rajkot in 1990, and for years his sale would range between three to four products per day. Around the pandemic, for months there was no sale, and the small-scale entrepreneur had almost made up his mind to shut shop.A few months later, someone suggested he list his products on Amazon through its Local Shops programme. Almost immediately, his sales went up by 50 percent. “We receive… 

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