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Inside Amazon’s systematic campaign to boost its private brands in India – ETRetail

Inside Amazon’s systematic campaign to boost its private brands in India – ETRetail

New Delhi:Amazon.com Inc. has been repeatedly accused of knocking off products it sells on its website and of exploiting its vast trove of internal data to promote its own merchandise at the expense of othersellers. The company has denied the accusations.But thousands of pages of internal Amazon documents examined by Reuters – including emails, strategy papers and business plans – show the company ran a systematic campaign of creating knockoffs and manipulating search results to boost its own product lines in India, one of the company’s largest growth markets.The documents reveal how Amazon’s private-brands team in India secretly exploited internal data from… 

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