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Korean consumers show stronger preference for online shopping: Samil PwC – 코리아타임스

Korean consumers show stronger preference for online shopping: Samil PwC – 코리아타임스

Image of Samil PwC’s annual survey report / Courtesy of Samil PwCBy Anna J. Park Korean consumers have a much higher receptivity when it comes to online shopping, compared to their global peers. This finding is according to Samil PwC’s latest Global Consumer Insights Pulse Survey on 9,069 consumers across 25 countries. The biannual survey report showed that Korean consumers are much more optimistic about the future growth of online shopping, as they forecast increased online shopping expenditures over 20 percent more than average global consumers. Korean respondents were also shown to have a strong preference for fast and efficient delivery… 

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