Singapore — Oct 5, 2022 — Lotus’s Malaysia, a leading hypermarket chain in Malaysia has
partnered with impact.com, Southeast Asia’s leading partnership management platform,
to run the country’s first hypermarket affiliate marketing program.
E-commerce and online shopping has skyrocketed since the pandemic, with the number
of digital consumers in Southeast Asia expected to reach 380 million by 2026. Since
acquiring Tesco’s operations in Malaysia, Lotus’s Malaysia is entering the market digital-
first, focusing on its e-commerce growth and digital marketing journey.
With its partnership with impact.com, Lotus's Malaysia will be able to grow and scale their
affiliate program and work with other types of partners to acquire new customers by
streamlining their campaigns with better control and transparency. This will complement
the company’s omnichannel marketing plan to bring in more traffic and subsequently,
sales to its e-commerce platform, Lotus’s Shop Online.
Through a robust partnership management platform, retail brands can now gain better
returns on advertising spend (ROAS) by having direct control and customisation of the
payouts and campaign-related costs with each partner and the transparency of the
value and revenue that they may bring. Through impact.com’s platform, Lotus’s Malaysia
is aiming to grow its reach and drive footfall into its outlets as well as raise brand
engagement through partnerships.
Speaking on the partnership, Antoine Gross, General Manager of impact.com Southeast
Asia says, “We’re delighted to be working with Lotus’s Malaysia to deliver a new way to
generate growth for their eCommerce business and value for their target consumers. We
have worked with many brands in Southeast Asia which have seen considerable success,
and foresee a growing demand for affiliate marketing for brands in Malaysia as an
alternative to traditional online advertising. Affiliate partnerships will pave the way for
more targeted, controlled, and low-risk retail marketing that is optimised based on
Vivian Yap, Executive Director, Customer, Lotus’s Malaysia says, “We see real potential for
the supermarket retail industry to grow beyond traditional advertising. We want
innovation to be the key in how we reach our customers, whether it be through our online
platform or reaching them authentically with content partners. Through our affiliate
partnership program with impact.com, we have primed to enhance our marketing
strategy for accelerated growth.”