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Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics – AdExchanger

Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM.These metrics have helped brands feel comfortable spending on digital advertising. But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. The Amazon metricsAlthough retail media is forecast to hit $45 billion this year, roughly $40 billion of that… 

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