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Marketing automation software for small business: How to get started – MarTech

Marketing automation software for small business: How to get started – MarTech

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement. These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Marketing automation has several common benefits for any small business, especially for lead generation. Marketing automation platforms make it easy for the small business to embed lead forms in a website, and automatically send Thank You messages and other communications to those who fill out the form. From there, marketing automation tools capture and nurture the lead. They can assign the leads to an email nurture cadence, moving the prospect down the funnel. These tools can also score the lead based on engagement with emails and the website. By using a single marketing automation platform, multi-channel campaigns (website, email,… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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