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Nike Digital sales grow slightly in Q2 despite declining traffic – Digital Commerce 360

Nike Digital sales grow slightly in Q2 despite declining traffic – Digital Commerce 360

Nike Inc. reported both digital sales and total revenue grew in its second fiscal quarter of 2024 ended Nov. 30. Revenue grew 1% year over year to $13.4 billion, Nike said. The athletic apparel retailer did not disclose revenue from digital sales. Nike ranks No. 9 in the Top 1000, Digital Commerce 360’s database of the largest North American e-retailers by online sales.Nike Digital sales grow despite challengesOnline sales grew in most regions but faced challenges from price-conscious consumers this quarter, the retailer said. Nike Digital, encompassing global sales through the retailer’s website and mobile app, grew 4% in Q2. Digital sales grew… 

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