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Online Store Optimization: 10 Key Strategies – Alibaba.com – Alibaba

Online Store Optimization: 10 Key Strategies – Alibaba.com – Alibaba

If you have an online store, you are a step ahead of many business owners. However, there is still a step to take: optimizing your online store for improved performance.Will having an online store automatically bring traffic and sales? No. Will optimizing your online store position you for improved sales? Yes!Optimizing your online store is the key to increasing your number of conversions and setting your business for success. In this article, we will introduce you to the key strategies for online store optimization. Let’s dive in.Table of ContentsIntroduction to online store optimizationBefore you optimize your online store, you need to understand what optimization means and why it’s essential.Online Store Optimization refers to all the steps and approaches taken to improve your website conversion rates. Generally, conversion rates are the sales you make through your online store. It is usually expressed as the percentage of people who purchased vs. the number of people who visited your store.The average conversion rate on desktop, according to Statista, is 2.1%, and data shows that well-optimized stores have the best conversion rates.1Importance of online store optimizationSome primary importance of e-commerce optimization include:Attract new customers Data shows that more people are shopping online, so optimizing your… 

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