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Optimizing online checkout: Bridging the gap between gaining customers and losing them – TNGlobal – TechNode Global

Optimizing online checkout: Bridging the gap between gaining customers and losing them – TNGlobal – TechNode Global

Imagine dedicating your valuable time to browsing an online store, carefully selecting products, and adding them to your cart. You’re seconds away from completing a purchase, but then you hit an obstacle that stalls your progress. Your checkout process has timed out, the card has been reset, you’ve been asked to create an account to complete the purchase, or your preferred payment method isn’t even an option. Frustration mounts, your enthusiasm for buying wanes – and you’re exiting the site without a purchase being made.Unfortunately, this is the reality for many commerce retailers. At a time when businesses are keeping a keen eye on cost efficiency, low conversion rates are stealthy profit killers. An estimated $260 billion has been lost to cart abandonment over the last decade, highlighting the enormous impact of a sub-par shopping experience. Shockingly, around 70 percent of shoppers who initiate a purchase abandon their carts. Those losses quickly stack up, causing retailers to lose out on thousands of dollars in missed sales opportunities.So, what’s going wrong? Simply attributing these issues to a volatile economy or shrinking attention spans isn’t enough. Modern customers demand convenience, but what constitutes convenience in today’s commerce landscape?Maximizing revenue through a better checkout… 

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EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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