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‘Perfect’ look for Asian market – Chinadaily.com.cn – China Daily

‘Perfect’ look for Asian market – Chinadaily.com.cn – China Daily

A woman passes a billboard advertising Perfect Diary’s Small Stiletto Heel lipstick in Beijing on May 4. [Photo/CHINA DAILY] Cosmetics firm rides home success to build overseas presence for sustainable growthPerfect Diary, a young Chinese brand that emerged from nowhere to become a cosmetics giant, is “putting on another makeup” on the Southeast Asian market, as domestic beauty companies look for global presence with their rising prowess in the domestic market.”Going global is no doubt one of our important strategies for the future. The overseas market is considered another fresh driver of the company’s long-term sustainable growth,” said Maria Wang, head of… 

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