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Rokt to Acquire AfterSell, Offer More Tools to eTailers –

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users. These tools will help small- to medium-sized businesses (SMBs) boost revenue and enhance their customers’ shopping experience, Rokt said in a Thursday (Jan. 11) press release. “AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers,” Rokt CEO Bruce Buchanan said in the release. “This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide better access to advertisers that aren’t typically available… 

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