In 2022, KrASIA partnered with the Singapore Economic Development Board to develop and publish a report titled “Enterprise SaaS in Southeast Asia: Actionable Insights for Customer Acquisition & Retention.” This report serves as an essential resource for international SaaS companies aiming to expand into the Southeast Asian market, presenting actionable strategies for boosting customer acquisition and retention.The report also includes case studies of several prominent companies, including DocuSign, Airwallex, WalkMe, Cyclone Robotics, Revolut, Nansen, Quincus, Lark, Advance.AI, and DataRobot. These case studies provide real-life examples of how companies have succeeded in Southeast Asia’s unique business environment.The Rise of Southeast Asia’s Digital Economy:…
SaaS Expansion Strategies for Southeast Asia – KrASIA
