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Secret Harbour tops ‘Savvy Shopper’ cohort in Australia Post online shopping report – 97.3 Coast FM

Secret Harbour tops ‘Savvy Shopper’ cohort in Australia Post online shopping report – 97.3 Coast FM

PIC: Google Maps A new report by Australia Post has revealed Australians spent a record $63.8 billion shopping online over the past year with 9.4 million households purchasing online goods. Aussies spent the most on home and garden ($18.7 billion), a category which traditionally has more expensive items like furniture and electronic goods.However, the overall growth was driven by increased spend on food and liquor stores ($13.1 billion ), as well as variety stores ($11.6 billion).The report also revealed Secret Harbour topped the list for the ‘Savvy Shopper’ cohort.”They are typically aged 25–54, with families, busy lives and moderately high incomes,” the… 

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