The Southeast Asian e-commerce market is an ever-evolving rat race with competitors continuously joining and chasing the pack. Shopee, currently in a leading position, is already feeling the tension like an arrow on a bowstring.In mid-September, Forrest Li (also referred to as Li Xiaodong), founder and CEO of Sea Group, the parent company of Shopee, sent an email to all employees mentioning the company’s imminent need to gear up for a fight. This extended to a willingness to incur losses for some quarters in the near future, which seems unusual for Shopee as it had been focusing on reducing costs and improving…
Shopee braces for e-commerce battle in Southeast Asia as competitors close in | KrASIA – KrASIA
