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Significance of E-Commerce Investment in Emerging Markets – Euromonitor International

Significance of E-Commerce Investment in Emerging Markets – Euromonitor International

When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.Supported by the rise of emerging market consumers who are active adopters of digital technologies, as well as a by the support that many national governments’ give to innovation and the expansion of digital services in local markets, emerging countries are the new growth frontiers for e-commerce. Indeed, e-commerce expansion in emerging markets is showing promising potential across various industries. Out of these, retail… 

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