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Signifyd reveals new ecommerce data on holiday sales – Martechcube

Signifyd reveals new ecommerce data on holiday sales – Martechcube

U.S. shoppers continued to demonstrate determination in December to fulfill loved ones’ holiday wishes — and perhaps their own — pushing online holiday sales for the season 7% higher than last year, according to data from Signifyd. December’s 11% online sales growth over 2022 was astonishing given early season predictions that spending would lose steam through the fourth quarter and end with December seeing 3% growth. The overall increase in fourth-quarter sales also surpassed early-season projections and defied conventional wisdom that inflation fatigue would dampen holiday sales in 2023. As has been the case since Cyber Week, heavy use of discounts appeared to… 

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