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Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet – Jing Daily

Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet – Jing Daily

By 2027, China will account for around one-sixth of global beauty retail sales, or $96 billion (690 billion RMB), according to BOF and McKinsey’s latest State of Beauty 2023 report, with skincare forecast to achieve sales of $62 billion (445 billion RMB), up from around $45 billion (323 billion RMB) in 2022.“The return of travel and the official end of zero-Covid measures will be huge drivers that define new trends in the second half of 2023,” says Christine Chua, China beauty analyst at data intelligence and forecast platform WGSN.Retailers are pushing large-scale and AI-driven experimental brick-and-mortar activations to draw consumers back, offering… 

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