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Small business bets big on ecommerce – Digital Commerce 360

Small business bets big on ecommerce – Digital Commerce 360

Small businesses think and act big when it comes to ecommerce.In fact, 80% of small businesses have at least a basic ecommerce site in use to drive sales and expand customer contact, says a new survey of 540 businesses from PYMNTS Intelligence.“Through the first three quarters of this year, ecommerce sales reached $793.7 billion, accounting for 15% of total retail sales,” PYMNTS says. “Accordingly, almost all small to mid-sized businesses (SMBs) on Main Street, USA, see ecommerce as crucial for the sustainability and viability of their presence in the marketplace.”Nearly eight in 10 small businesses are currently leveraging online channels, while an… 

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