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Small Business Marketing Guide: Everything New and Existing Businesses – Business News Daily

Small Business Marketing Guide: Everything New and Existing Businesses – Business News Daily

Your products and services might be great, but that doesn’t mean people know about them. Marketing can change that. But when you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what can you do? This guide will help you implement a small business marketing strategy without breaking your budget.What is a business marketing strategy?Your business marketing strategy is your plan for reaching new and existing customers through multiple channels such as email marketing and direct mail. It involves determining your target customers; assessing their needs, wants and problems; and positioning your business as the best solution.“A business marketing strategy is a set of tactics designed to increase awareness of your business, while increasing sales and revenue through new customer acquisition,” said Jayson DeMers, founder and CEO of EmailAnalytics.Your audience is out there, but they might not know about you if you aren’t marketing effectively. Steven Jaenke, founder and CEO of Digimark Australia, said people are looking to solve problems, and a good marketing campaign serves to educate them about how your products or services offer solutions to those problems.“Without marketing, you’re reliant on hard selling,” Jaenke said. “You’re approaching people that… 

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