Tiktok Marketing Strategy 2023
The TikTok algorithm encourages businesses to engage with subcultures or the existing communities with shared interests. Unlike Instagram or other social networks, most of TikTok users’ time is spent on the ‘’For You’’ page, which displays content that’s coming from accounts that they’re not following already. So when you manage to tap into an existing subculture, the app amplifies your content to the right audience.
