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Social Commerce, eCommerce and Social Media in Southeast Asia,… all about Social Commerce in Thailand, Indonesia, Vietnam, Malaysia, Singapore…

tiktok marketing strategy

Tiktok Marketing Strategy 2023

    The TikTok algorithm encourages businesses to engage with subcultures or the existing communities with shared interests. Unlike Instagram or other social networks, most of TikTok users’ time is spent on the ‘’For You’’ page, which displays content that’s coming from accounts that they’re not following already. So when you manage to tap into an existing subculture, the app amplifies your content to the right audience.