Tealive says “Hi” to Vietnam
read the original version on: www.retailnews.asia
Bubble-tea brand Tealive has made its debut in Vietnam with two stores in one month.
The first one is located in Vincom shopping centre while the second one is a standalone store on Le Thanh Ton Street, near Ben Thanh market.
To mark its debut in Vietnam, Tealive introduced five exclusive drinks.
Bryan Loo, founder and CEO of Tealive, is confident the brand will win over local millennials.
Tealive Vietnam plans to open three more stores before the end of this year, targeting 20 next year.
Tealive, owned by Loob Holdings, rebranded from Chatime after a dispute with outlets.