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Temu dives into Southeast Asia, takes on TikTok Shop and Lazada · TechNode – TechNode

Temu dives into Southeast Asia, takes on TikTok Shop and Lazada · TechNode – TechNode

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. PDD-owned Temu made a quiet debut in the Philippines this past weekend, its first Southeast Asia destination, bringing the budget shopping app into head-to-head competition with Chinese counterparts Lazada and TikTok Shop.Why it matters: Temu’s expansion into Southeast Asia is expected to ignite an already heated e-commerce sector in the region with its aggressive marketing strategies, even as major players already in place have secured enviable market shares. Details: Since its launch in the US last September, Temu has reached… 

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