If you spend much time online you’ve probably seen one of Temu’s colorful ads – punctuated by its catchy tagline: “shopping like a billionaire.”Temu specialises in selling various everyday items, including clothing, toys and household goods, for extremely low prices. Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers. Since then, Temu’s reach has skyrocketed. The total value of products sold went from US$3 million in September last year, to $400 million in April. At the time of publishing this article, Temu was the most popular free iPhone app in…