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The Costco customer is younger and richer than ever—here’s why – CNBC

The Costco customer is younger and richer than ever—here’s why – CNBC

Costco CFO Richard Galanti loves talking about that hot dog. And it makes sense: $1.50 for a hot dog and a 20oz soda is a great deal and an even better sound bite. CNBC Make It has covered it many, many times.However, the headlines don’t totally reflect a demographic who experts say actually shops at Costco: the highly affluent.It’s hard not to notice Costco’s general cachet in the world.The warehouse chain’s voracious fanbase is rivaled perhaps only by Trader Joe’s. On Tiktok, #costcofinds has 2.6 billion views while #samsclubfinds has just 338.7 million views. In one Tiktok, a young woman is shown shopping… 

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