Blog 4 min read Retail has always been a playground for emerging technologies, constantly evolving with innovations like eCommerce, mobile payments, and big data analytics. Now, with Generative AI, retail is again in the front bench for impact and disruption, where AI can create, adapt, and provide solutions that are game-changing for both retailers and consumers.Read by: 100 Industry ProfessionalsIf you have been to some of the large beauty and retail e-commerce apps lately, you would be pleasantly surprised to see a ChatGPT-likeGenerative AIchatbot greeting you.One e-commerce platform, for instance, allows you to break the tyranny of lakhs of products that you have to browse through to find a blouse that suits you best, by bringing the power of Generative AI to your fingertips. Much like ChatGPT, you can ask it “What can I wear for my sister’s wedding”, or “I am going to Ladakh in October. What clothes should I carry with me?” Accessed through a button, we can expect voice search, conversational interaction (like talking to a sales assistant), and personalization of outfit recommendations based on the user’s past history, using Generative AI. It will also allow you to refine the results based on further inputs, all in the…
The dawn of Generative AI in retail: A game-changer for India and the world – ETRetail
