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The Power & Pitfalls of Marketing Automation – CMSWire

The Power & Pitfalls of Marketing Automation – CMSWire

The GistEfficiency boost. Marketing automation streamlines workflows and optimizes customer interactions, but demands strategic use.Double-edged sword. While automation saves time and resources, misuse can lead to inflated budgets and decreased engagements.Risk management. Automation is not a set-it-and-forget-it tool; it requires continuous oversight to avoid long-term pitfalls.Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able to further optimize interactions and streamline employee workflow. Automation for digital marketers and marketing teams can become an increasingly important tool that allows them to improve their engagements,… 

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