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The top social commerce trends in China that brands can learn from | Advertising – Campaign Asia

The top social commerce trends in China that brands can learn from | Advertising – Campaign Asia

The market for social commerce is only going to grow further in 2023. Indeed this market is expected to continue to expand, topping US$1 trillion in annual global sales this year. And when it comes to which market stands out when it comes to social commerce, it has to be China.  China’s social commerce has increased significantly, with a 40.25% increase in market size from 2021 to 2023. Between 2021 and 2025, their market size is expected to rise at a 17% yearly rate. While the size of the social commerce market did not rise as rapidly in other places, regions such… 

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