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The Ultimate Guide to Small-Business Marketing – NerdWallet

The Ultimate Guide to Small-Business Marketing – NerdWallet

Creating a small-business marketing strategy can help you reach, develop and maintain relationships with your customers. Online marketing — including a business website, social media profiles and email campaigns — can help a small business reach a larger audience. Traditional marketing tactics such as print ads, billboards and flyers, as well as “experiential” workshops and pop-up events that allow customers to experience your products and brand, can help broaden your outreach.Your marketing strategy will depend on your goals, customer base, market niche, budget and personal preferences. Here’s how to get started.Define your marketing goalsFirst, decide what you want to accomplish with your marketing campaign and how it can help you reach your business goals. Identify your unique selling proposition, or USP. This is what makes your business stand out from its competitors and should be highlighted in your marketing materials.🤓Nerdy TipThe business plan you developed when starting your small business can be a valuable resource as you build out your marketing strategies. Chances are you’ve already done some of the legwork by conducting market research and outlining a plan for the marketing and sale of your products or services.Use numbers (e.g., website visitors, leads generated, customers gained or revenue grown) when… 

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