Our new report published in association with IBM, The Real-Time Customer Experience, investigates how we define real-time marketing, how brands can get started, and the opportunities afforded by data and personalisation.It also offers a glimpse of the future with case studies from forward-thinking brands in Southeast Asia that are already capitalising on these techniques.In this post I’ll summarise three of the case studies included in the report, which come from McDonald’s, Nokia and Singtel.SingtelSingtel used Twitter’s Promoted Trends as part of a one-day campaign to advertise its new 4G network.The activity centred on the hashtag #Need4GSpeed and involved comedian Hossan Leong.Twitter users…
Three real-time marketing case studies from Southeast Asia – Econsultancy
