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TikTok starts recruiting in Australia for its Instagram clone – The Australian Financial Review

TikTok starts recruiting in Australia for its Instagram clone – The Australian Financial Review

CompaniesMedia & MarketingSam Buckingham-JonesMedia and marketing reporterJan 9, 2024 – 1.33pmTikTok has begun recruiting Australian talent to work for Lemon8, its competitor to Instagram, suggesting the new social media platform owned by Chinese tech giant ByteDance plans to launch locally.Lemon8, which features a more photo-heavy feed of fashion, food and wellness posts in contrast to TikTok’s short videos, has launched in the US, UK, Japan, Thailand, Indonesia and Korea – but has so far not made enormous inroads.It was first launched in March 2020, and was promoted in the US and UK last year in a bid to lure influencers and creators… 

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