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Tips on how to market your small business – KHON2

Tips on how to market your small business – KHON2

by: Sandy Harjo-Livingston Posted: Dec 18, 2023 / 05:30 AM HST Updated: Dec 18, 2023 / 07:08 AM HST SHARE HONOLULU (KHON2) — Marketing is no easy field to take on. This is especially true for small business entrepreneurs who typically don’t have the marketing budgets like their corporate competitors. Get Hawaii’s latest morning news delivered to your inbox, sign up for News 2 You Holiday season marketing can significantly impact small businesses. Here are several strategies to consider: Creating festive promotions An easy way to begin your marketing venture is to offer holiday-themed discounts, bundle deals or limited-time offers to attract customers. Consider creating special holiday packages or gift sets that align with your products/services. Optimizing website and social media Another easy step to take is to decorate your website and social media profiles with holiday-themed visuals, banners and posts. You can run holiday-specific ad campaigns targeting seasonal keywords and festive hashtags. Email marketing campaigns This one takes a bit more planning and follow through. But you can develop a series of engaging holiday-themed emails that showcase promotions, new products or exclusive deals. It’s easy to personalize emails based on customer preferences and purchase history to enhance relevance. Leveraging influencer… 

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