Top 10 eCommerce B2C sites in Vietnam

eCommerce B2C websites in Vietnam

eCommerce B2C websites in Vietnam

 Well, let’s say Alexa is not an excellent ranking tool, but at least we have something to measure publicly. And yes, lots of eCommerce sites in Vietnam now. It’s crowded out there. Some VCs I know are paying attention to Vietnam’s eCommerce as they see potential from a 90M population market.

    1. Alexa 38, backed by Rocket Internet Southeast Asia

    •  77, still in the top list without any official activities in Vietnam

    • 80, the largest digital device retail chain in VN with 200+ brick n mortal stores, main products are phones, laptops, tablets, cameras…

    • 90,group-buying site

    • 92,group-buying site, founded by Nguyen Thanh Van An in 2010, founder of eCommerce group Vinabook (,

    • 126, group-buying site, subsidiary of VCCorp


    • 143, group-buying site, part of the largest C2C Company, strong in the North of Vietnam, especially in Hanoi. Founder: Nguyen Ngoc Diep

    • 156, group-buying site, The second startup of Ho Quang Khanh. Before that he started, a LinkedIn-like site, used to be popular in Vietnam for white collars.

    • 180, backed by Rocket Internet Southeast Asia

    • 188, the largest TV & home appliance retail chain in Vietnam

Note: most brands of VCCorp are powered by their mother’s AdMicro, an adnetwork with several of popular content sites in different niches: daily news, teen news, games, tech, social…

Other top ecommerce sites in Vietnam

  1., 204, funded by Cyber Agent Ventures, Sumitomo (Series B). Founder Son Tran is an ex-Vinabook (No.4) Marketing Manager. Tiki first started selling English books.
  2., 248, a digital and home appliance product supermarket
  3., 274, one of the most popular low cost airlines companies in Vietnam, together with VietJetAir, AirAsia
  4., 394, a promising B2C company from Korea, selling female fashion products. It has some sister sites in Southeast Asia.
  5. The list goes on…

One big notice that PayPal comes in with the pos 207 in Vietnam. Will it change the popular COD payment method?

Groupon clone business scene

Group buying sites have reached 30-50 positions on Alexa rank in the past.

  • But now as the trend is going down so they have many problems. is the largest group buying site

but now it disappeared from the top sites after it’s crisis between founders & investors.

  • Travel flash sales sites are trendy now as usually travel deals counted for more than 30% revenue of a group-buying site. Some typical cases:, (from, (from Indonesia) Southeast Asia eCommerceMinh Buii (Minz) @ EcomEye interviews top founders/investors/experts to share their insights about How to scale up a startup/raise fund/build a team/expand to a new market. Minh also writes his own growth-hacking thought on How a retailer goes ecommerce, execute O2O strategy, boosting traffic to a website/app, improving conversion rate & online revenue from his hands-on skills (strategic positioning, SEO, social media, content marketing) in different startups and corporates,… All about Growth-Hacking eCommerce in Southeast Asia [mc4wp_form id="3784"]
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