Asia eCommerce Market Trends Korea Online Shopping Trends Top 10 ecommerce trends, brands & websites in Asia

Top 10 online shopping sites in Korea 2023

10 most visited online shopping sites/apps in Korea 2023

  1. Coupang.com 쿠팡  128.1 Million monthly visits

    In this photo provided by the New York Stock Exchange, a banner for South Korea’s Coupang adorns the New York Stock Exchange facade before his company’s IPO, Thursday March 11, 2021.The biggest IPO in years is rolling out Thursday on the NYSE where Coupang, the South Korean equivalent of Amazon in the U.S., or Alibaba in China, will begin trading under the ticker “CPNG.” (Courtney Crow/New York Stock Exchange via AP)
    • Rocket Delivery · Rocket Fresh · Rocket Direct Purchase · Gold Box · Wow Member Discount · Event/Coupon · Special Exhibition · Travel/Ticket. category. shopping. Fashion clothes/miscellaneous goods.
    • Coupang is a South Korean e-commerce company based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea.
      CEO/Founder: Bom Suk Kim (Founded: May 2010)
      Revenue: 12 billion USD (2020)
      Number of employees: 37,000 (2020)
      Headquarters: Songpa-gu, Seoul, South Korea
  2. NAVER Shopping 네이버쇼핑 81.3 Million monthly visits

    • The online shopping portal of the country largest search engine portal
    • Find online/offline product search, shopping information, price comparison, product reviews, etc.
  3. 11st.co.kr (11번가) – 40.6M

    • The best ‘commerce portal’, video review, live broadcast, today’s delivery, today’s shopping.
  4. Gmarket 41.5M

    • Korea’s leading online shopping, g market! All member discount coupons. Daily special super deals. Unique benefits Smile Club.
  5. Auction.co.kr 옥션 27.1M

    • When you think of shopping, go ahead! All-kill specials! Sales of online shopping malls, open markets, clothing, baby products, electronic products, tickets, book albums, etc.
  6. Danawa 다나와  25.9M

    • Price comparison site – online shopping mall, social commerce product information price comparison site, compare Danawa
  7. LotteOn 23.3M

    • From TV products to popular brand products all at once ~ 5~7% discount on event cards, up to 30,000p when joining l.club!
  8. SSG.com 21.6M

    • Shinsegae Group’s online shopping platform, ssg.com. Shinsegae Mall, Shinsegae Department Store, E-Mart Mall, Traders, Boots, Shinsegae TV Shopping, s.i. village and howdy became one under the name of ssg.com.
  9. Interpark 인터파크  17.7M

    • The pleasure of living in Interpark! Sendel shopping, exclusive tickets, one-stop flight/hotel reservations, life benefits, and ai chat butler.
  10. Tmon.co.kr 16.7M

    • No.1 Flash sales Commerce, First Day, Timon Day, 1212 Time, 10-minute attack, etc. Every moment shopping timing
  11. WeMakePrice 위메프. … 13.7M

    • No.1 Special Commerce! Fashion/Beauty, Food/Life/Children, Home Appliance/Digital, Performance/Ticket, Travel/Leisure, Local Service Discount

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10 most popular online shopping sites/apps in Korea 2021

  1. Naver Shopping
  2. Coupang
  3. 11St.co.kr
  4. Gmarket.co.kr
  5. Auction.co.kr
  6. SSG.com
  7. Danawa
  8. LotteOn
  9. Interpark
  10. Tmon.co.kr
  1. NAVER Shopping 네이버쇼핑 79.6 Million monthly visits

    • Find online/offline product search, shopping information, price comparison, product reviews, etc.
  2. Coupang.com 쿠팡  66.46 Million monthly visits

    • Rocket Delivery · Rocket Fresh · Rocket Direct Purchase · Gold Box · Wow Member Discount · Event/Coupon · Special Exhibition · Travel/Ticket. category. shopping. Fashion clothes/miscellaneous goods.
    • Coupang is a South Korean e-commerce company based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea.
      CEO/Founder: Bom Suk Kim (Founded: May 2010)
      Revenue: 12 billion USD (2020)
      Number of employees: 37,000 (2020)
      Headquarters: Songpa-gu, Seoul, South Korea
  3. 11st.co.kr (11번가) – 40.78M

    • The best ‘commerce portal’, video review, live broadcast, today’s delivery, today’s shopping.
  4. Gmarket 30.43M

    • Korea’s leading online shopping, g market! All member discount coupons. Daily special super deals. Unique benefits Smile Club.
  5. Auction.co.kr 옥션 28.06M

    • When you think of shopping, go ahead! All-kill specials! Sales of online shopping malls, open markets, clothing, baby products, electronic products, tickets, book albums, etc.
  6. SSG.com 24.19M

    • Shinsegae Group’s online shopping platform, ssg.com. Shinsegae Mall, Shinsegae Department Store, E-Mart Mall, Traders, Boots, Shinsegae TV Shopping, s.i. village and howdy became one under the name of ssg.com.
  7. Danawa 다나와  20.07M

    • Price comparison site – online shopping mall, social commerce product information price comparison site, compare Danawa
  8. LotteOn 19.36M

    • From TV products to popular brand products all at once ~ 5~7% discount on event cards, up to 30,000p when joining l.club!
  9. Interpark 인터파크  15.68M

    • The pleasure of living in Interpark! Sendel shopping, exclusive tickets, one-stop flight/hotel reservations, life benefits, and ai chat butler.
  10. Tmon.co.kr 15.59M

    • No.1 Flash sales Commerce, First Day, Timon Day, 1212 Time, 10-minute attack, etc. Every moment shopping timing
  11. WeMakePrice 위메프. … 14.58M
    • No.1 Special Commerce! Fashion/Beauty, Food/Life/Children, Home Appliance/Digital, Performance/Ticket, Travel/Leisure, Local Service Discount

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