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Top 10 Korean online shopping sites 2024

10 most visited Korean online shopping sites/apps 2024

This year only Coupang is going up, and most other Korean online shoping sites are going down with less shopping visitors.

Korean online shopping sites
Korean online shopping sites

The Korean online market with dozen of Korean online shopping sites. is one of the most developed and competitive e-commerce markets in the world with many high quality ecommerce startups. With a population of over 51 million people and high internet penetration rates, e-commerce has become an integral part of Korean consumers’ lives .

The Korean online shopping market is known for its advanced logistics and delivery systems, with many platforms offering same-day or next-day delivery services from various startups. Consumers in Korea also value convenience and quality, which has led to the rise of online grocery shopping platforms like Market Kurly and Emart Mall.

Korea has a variety of popular shopping apps that provide convenience for online shopping. These shopping app startups provide a convenient way for customers to purchase products online, with features such as easy search and payment options, quick delivery, and customer reviews. Some of the most well-known Korea online shopping sites include:

  1. Coupang.com 쿠팡  147.4 M monthly visits – No.1 Korean online shopping sites

    Top 10 Korean online shopping sites
    In this photo provided by the New York Stock Exchange, a banner for South Korea’s Coupang adorns the New York Stock Exchange facade.
    • One of the biggest players in the Korean e-commerce market is Coupang, which was founded in 2010 and has since become the leading e-commerce platform in the country. Coupang’s success is due to its fast delivery service, competitive pricing, and a vast selection of products.
    • Coupang is based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea.
      CEO/Founder: Bom Suk Kim (Founded: May 2010)
      Revenue: 12 billion USD (2020)
      Number of employees: 37,000 (2020)
      Headquarters: Songpa-gu, Seoul, South Korea
  2. NAVER Shopping 네이버쇼핑 71.1 M monthly visits – No.2 Korean online shopping sites

    • The online shopping portal of the country largest search engine portal
    • Find online/offline product search, shopping information, price comparison, product reviews, etc.
    • Read more
  3. 11st.co.kr (11번가) – 37.4M – No.4 Korean online shopping sites

    • The best ‘commerce portal’, video review, live broadcast, today’s delivery, today’s shopping.
  4. Gmarket 37M – No.3 Korean online shopping sites

    • A popular online marketplace that offers various products, including clothing, beauty products, electronics, and home goods. All member discount coupons. Daily special super deals. Unique benefits Smile Club.
  5. Auction.co.kr 옥션 21.7M

    • When you think of shopping, go ahead! All-kill specials! Sales of online shopping malls, open markets, clothing, baby products, electronic products, tickets, book albums, etc.
  6. Danawa 다나와  20.1M

    • Price comparison site – online shopping mall, social commerce product information price comparison site, compare Danawa
  7. LotteOn 14.6M

    • From TV products to popular brand products all at once ~ 5~7% discount on event cards, up to 30,000p when joining l.club!
  8. SSG.com 22.2M

    • Shinsegae Group’s online shopping platform, ssg.com. Shinsegae Mall, Shinsegae Department Store, E-Mart Mall, Traders, Boots, Shinsegae TV Shopping, s.i. village and howdy became one under the name of ssg.com.
  9. Interpark 인터파크  15.9M

    • The pleasure of living in Interpark! Sendel shopping, exclusive tickets, one-stop flight/hotel reservations, life benefits, and ai chat butler.
    • an online shopping app that offers various products, including books, electronics, and beauty products.
  10. Tmon.co.kr 12M

    • No.1 Flash sales Commerce, First Day, Timon Day, 1212 Time, 10-minute attack, etc. Every moment shopping timing
    • an online shopping app that offers various products, including clothing, beauty products, and home goods.
  11. WeMakePrice 위메프. … xxM

    • No.1 Special Commerce! Fashion/Beauty, Food/Life/Children, Home Appliance/Digital, Performance/Ticket, Travel/Leisure, Local Service Discount
    • An online shopping app that offers daily deals and discounts on various products, including beauty products, electronics, and home goods.

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10 most visited Korean online shopping sites & apps 2023

  1. Coupang.com 쿠팡  128.1 M monthly visits – No.1 Korean online shopping sites

    Top 10 Korean online shopping sites
    In this photo provided by the New York Stock Exchange, a banner for South Korea’s Coupang adorns the New York Stock Exchange facade.
    • One of the biggest players in the Korean e-commerce market is Coupang, which was founded in 2010 and has since become the leading e-commerce platform in the country. Coupang’s success is due to its fast delivery service, competitive pricing, and a vast selection of products.
    • Coupang is based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea.
      CEO/Founder: Bom Suk Kim (Founded: May 2010)
      Revenue: 12 billion USD (2020)
      Number of employees: 37,000 (2020)
      Headquarters: Songpa-gu, Seoul, South Korea
  2. NAVER Shopping 네이버쇼핑 81.3 M monthly visits – No.2 Korean online shopping sites

    • The online shopping portal of the country largest search engine portal
    • Find online/offline product search, shopping information, price comparison, product reviews, etc.
    • Read more
  3. 11st.co.kr (11번가) – 40.6M – No.4 Korean online shopping sites

    • The best ‘commerce portal’, video review, live broadcast, today’s delivery, today’s shopping.
  4. Gmarket 41.5M – No.3 Korean online shopping sites

    • A popular online marketplace that offers various products, including clothing, beauty products, electronics, and home goods. All member discount coupons. Daily special super deals. Unique benefits Smile Club.
  5. Auction.co.kr 옥션 27.1M

    • When you think of shopping, go ahead! All-kill specials! Sales of online shopping malls, open markets, clothing, baby products, electronic products, tickets, book albums, etc.
  6. Danawa 다나와  25.9M

    • Price comparison site – online shopping mall, social commerce product information price comparison site, compare Danawa
  7. LotteOn 23.3M

    • From TV products to popular brand products all at once ~ 5~7% discount on event cards, up to 30,000p when joining l.club!
  8. SSG.com 21.6M

    • Shinsegae Group’s online shopping platform, ssg.com. Shinsegae Mall, Shinsegae Department Store, E-Mart Mall, Traders, Boots, Shinsegae TV Shopping, s.i. village and howdy became one under the name of ssg.com.
  9. Interpark 인터파크  17.7M

    • The pleasure of living in Interpark! Sendel shopping, exclusive tickets, one-stop flight/hotel reservations, life benefits, and ai chat butler.
    • an online shopping app that offers various products, including books, electronics, and beauty products.
  10. Tmon.co.kr 16.7M

    • No.1 Flash sales Commerce, First Day, Timon Day, 1212 Time, 10-minute attack, etc. Every moment shopping timing
    • an online shopping app that offers various products, including clothing, beauty products, and home goods.
  11. WeMakePrice 위메프. … 13.7M

    • No.1 Special Commerce! Fashion/Beauty, Food/Life/Children, Home Appliance/Digital, Performance/Ticket, Travel/Leisure, Local Service Discount
    • An online shopping app that offers daily deals and discounts on various products, including beauty products, electronics, and home goods.

Other B2B Ecommerce sites in Korea

  • eWorldtrade
    eWorldtrade is an online B2B marketplace that connects global buyers and sellers from around
    the world. The platform provides a wide range of services such as access to a global network of
    manufacturers, distributors, and wholesalers, marketing and promotional support, and
    customized solutions to meet buyers specific needs. eWorldtrade is a trusted source for
    businesses to source quality products and services at competitive prices.

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10 most popular Korean online shopping sites & apps

(2021)

  1. NAVER Shopping 네이버쇼핑 79.6 Million monthly visits

    • Find online/offline product search, shopping information, price comparison, product reviews, etc.
  2. Coupang.com 쿠팡  66.46 Million monthly visits

    • Rocket Delivery · Rocket Fresh · Rocket Direct Purchase · Gold Box · Wow Member Discount · Event/Coupon · Special Exhibition · Travel/Ticket. category. shopping. Fashion clothes/miscellaneous goods.
    • Coupang is a South Korean e-commerce company based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea.
      CEO/Founder: Bom Suk Kim (Founded: May 2010)
      Revenue: 12 billion USD (2020)
      Number of employees: 37,000 (2020)
      Headquarters: Songpa-gu, Seoul, South Korea
  3. 11st.co.kr (11번가) – 40.78M

    • The best ‘commerce portal’, video review, live broadcast, today’s delivery, today’s shopping.
  4. Gmarket 30.43M

    • Korea’s leading online shopping, g market! All member discount coupons. Daily special super deals. Unique benefits Smile Club.
  5. Auction.co.kr 옥션 28.06M

    • When you think of shopping, go ahead! All-kill specials! Sales of online shopping malls, open markets, clothing, baby products, electronic products, tickets, book albums, etc.
  6. SSG.com 24.19M

    • Shinsegae Group’s online shopping platform, ssg.com. Shinsegae Mall, Shinsegae Department Store, E-Mart Mall, Traders, Boots, Shinsegae TV Shopping, s.i. village and howdy became one under the name of ssg.com.
  7. Danawa 다나와  20.07M

    • Price comparison site – online shopping mall, social commerce product information price comparison site, compare Danawa
  8. LotteOn 19.36M

    • From TV products to popular brand products all at once ~ 5~7% discount on event cards, up to 30,000p when joining l.club!
  9. Interpark 인터파크  15.68M

    • The pleasure of living in Interpark! Sendel shopping, exclusive tickets, one-stop flight/hotel reservations, life benefits, and ai chat butler.
  10. Tmon.co.kr 15.59M

    • No.1 Flash sales Commerce, First Day, Timon Day, 1212 Time, 10-minute attack, etc. Every moment shopping timing
  11. WeMakePrice 위메프. … 14.58M
    • No.1 Special Commerce! Fashion/Beauty, Food/Life/Children, Home Appliance/Digital, Performance/Ticket, Travel/Leisure, Local Service Discount

You might wanna watch this video “Shopping in Gangnam”

EcomEye.com Southeast Asia eCommerceFor Press Release and guest posts, feel free to reach mb[at]ecomeye.com/mb.asia[@]icloud.com 

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