Digital marketing is increasingly becoming complex as marketers juggle numerous channels, publish more content, and manage vast data. Marketing automation helps manage repetitive tasks, cutting down time and allowing marketers to focus on more critical tasks. Statista revealed that marketing professionals consider marketing automation one of the most effective marketing strategies, second to content marketing. A HubSpot State of Marketing report claims that 76% of companies used automation for marketing more than they did for sales or finance. The heavy workload of marketers necessitates the use of automation tools not just to reduce the workload but to increase their productivity and efficiency. As…
Top 11 Marketing Automation Software + How to Choose the Right One – Influencer Marketing Hub
