Celebrities, key influencers, and viral content creators have the power to produce real growth for brands by engaging their followers. They can drive traffic to a brand’s website or product pages and sway purchasing behavior by capitalizing on their networking channels and content. Yet not all influencers generate the same results. To ensure the efficiency and success of an influencer marketing campaign, it isn’t enough to simply rely on creators, offer product samples, and wait for results. Instead, it calls for the creation of a compelling strategy, transparent communication, and reliable connections.Influencer marketing has evolved into a thriving industry on a global scale.…