Top 10 online shopping sites in Malaysia

Top 10 online shopping eCommerce sites/apps in Malaysia

Apa khabar! Malaysia is not a first ecommerce market to start in Southeast Asia, not the largest like Indonesia, or the second largest like Thailand. But it’s usually the second market for many regional startups or global firms while expanding in Asean because of it’s average income and English fluency. Malaysia is also a good place produced some of the best regional startups such as AirAsia or Grab, thanks to it’s advantage of multi-languages, cultures and religions. Let’s review some of the top eCommerce sites in Malaysia 2017

  1. lazada – 48.06M visits

    • Avg. Visit Duration 00:06:58
    • Pages per Visit 7.33
    • Android App: only one app for the whole Southeast Asia
  2. – 26.51M visitsairasia

    • Founded in 1993, AirAsia is probably the low cost airlines with the most online traffic in Southeast Asia.
    • Avg. Visit Duration 00:06:57
    • Pages per Visit 6.60
    • Android App
      • Total Installs: 5M – 10M
      • Rating 3.7  (Based on 76,184 votes)
  3. – 23.81M visitsmudah

    • Avg. Visit Duration 00:08:56
    • Pages per Visit 13.13
    • Android App
      • Total Installs: 5M – 10M
      • Rating 4.5  (Based on 146,446 votes)
    • A classified site: from cars, mobile phone, houses to jobs, you can find anything on Mudah. Mudah is Craiglist of Malaysia and a subsidy of Singapore Press Holdings. Launched in 2006, the online classified ads website was named, originally from the Malay word “Mudah” that means “easy” in English.

  5. – 14.84M visits

    • Avg. Visit Duration 00:03:55
    • Pages per Visit 4.43
    • Android App
      • Total Installs: 1M – 5M
      • Rating 4.3  (Based on 28,254 votes)
    • It is a joint venture company between Celcom Axiata Berhad (49%) and SK Planet Ltd (51%). Amid rumours of the two partners behind 11street Malaysia looking to exit, Alibaba and are said to be in talks to acquire the platform. 11street Malaysia is probably the most successful market of SK Planet quest in Southeast Asia, while making it to the top five ecommerce sites in Malaysia, the achievement they couldn’t do in Indonesia and Thailand ecommerce markets. They’re also exiting Indonesian market.
  6. – 8.23M visits

    • Avg. Visit Duration 00:09:23
    • Pages per Visit 10.41
    • Android App
      • Total Installs: 10M – 50M
      • Rating 4.2  (Based on 354,917 votes)
  8. – 12.27M visits

    • Avg. Visit Duration 00:05:25
    • Pages per Visit 4.63
    • Lowyat.Net started in the early 2000s as a simple website publishing the price list of computers and gadgets. In 2011, Lowyat Networks expanded its portfolio with the launching of, a women’s lifestyle portal.
    • Android App. It seems Lowyat doesn’t have its own app, so a member decided to develop an app for his favorite forum.
      • Total Installs: 10K – 50K
      • Rating 4.1  (Based on 85 votes)
  10. – 9.97M visitslelong

    • Avg. Visit Duration 00:04:06
    • Pages per Visit 3.91
    • Android App
      • Total Installs: 500K – 1M
      • Rating 4.2  (Based on 10,952 votes)
    • Started from 1998 as by two co-founders. It’s style and function is similar to the international auction site such as Lelong has experienced losses and only broke even at the 7th year. Now Lelong is also offering Webstore, or Group Buying features.

Other top online shopping eCommerce sites in Malaysia 2017


Read more about Southeast Asia eCommerce Southeast Asia eCommerceMinh Buii (Minz) @ EcomEye interviews top founders/investors/experts to share their insights about How to scale up a startup/raise fund/build a team/expand to a new market. Minh also writes his own growth-hacking thought on How a retailer goes ecommerce, execute O2O strategy, boosting traffic to a website/app, improving conversion rate & online revenue from his hands-on skills (strategic positioning, SEO, social media, content marketing) in different startups and corporates,… All about Growth-Hacking eCommerce in Southeast Asia [mc4wp_form id="3784"]
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