Asia eCommerce Market Trends Asia Trending Tech News

What is Zero-party Data and Why Will it Become so Important?

read the original version on: www.retailnews.asia

Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why zero-party data is so important we must first understand the various ways that data is currently being collected. Third-party data – Data purchased from outside […]

The post What is Zero-party Data and Why Will it Become so Important? appeared first on Retail News Asia.

EcomEye.com Southeast Asia eCommerce For Press Release and guest posts, feel free to reach mb[at]ecomeye.com