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What the UK can learn from China’s merge of offline and online retail – The Drum

What the UK can learn from China’s merge of offline and online retail – The Drum

Successful retailers are blurring the boundaries between the online and offline worlds to create the new retail. In this article, true’s junior strategist, Junjie Wei, explores the lessons that brands in the UK can learn from China’s more mature digital economy.New retail is an integrated retail delivery model where offline, online, logistics, and data converge to enhance customer experience. The pandemic has amplified the role of new retail in optimal experience delivery and China is taking lead in executing this, while many UK brands have just started to prioritize digitalization. Here I look at why it would be hugely beneficial for UK… 

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