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Will Southeast Asia be the world’s next e-commerce hub? – Jing Daily

Will Southeast Asia be the world’s next e-commerce hub? – Jing Daily

Affifah Kassim, a 26-year-old entrepreneur based in Kuala Lumpur, Malaysia, often browses TikTok for fashion inspiration. “From Sofia Richie’s viral wedding, the old money aesthetic has become the ‘It’ trend that influences my shopping,” she tells Jing Daily.“When the video blew up, tweed jackets, pearl necklaces, and simple and elegant materials, such as silk or satin, became must-buy items,” she… 

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