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YouTube Ads ecommerce guide: When, how and why – Search Engine Land

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to make a case for when, how, and why to consider YouTube Ads. YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master. Getting started with YouTube Ads?… 

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