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Zenith’s Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals – ExchangeWire

ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week.Should this be front of mind for publishers? What can be done to mitigate this potential drop?Publishers are concerned about the sharp decline in referral traffic from social media, finds the… 

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