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PHD CEOs describe the lessons of 2022 and the marketing needs of 2023

    While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics. …

    tiktok marketing strategy

    Tiktok Marketing Strategy 2023

      The TikTok algorithm encourages businesses to engage with subcultures or the existing communities with shared interests. Unlike Instagram or other social networks, most of TikTok users’ time is spent on the ‘’For You’’ page, which displays content that’s coming from accounts that they’re not following already. So when you manage to tap into an existing subculture, the app amplifies your content to the right audience.